A Nice Way of Asking For My Email

I came across U-Pack today, and they will provide an instant quote for moving services based on start and end locations, and the amount of stuff. It’s a really simple process, with a clean form to enter the necessary information:

The form asks only for what it needs to provide the quote (I’m assuming the timing can affect the price) and the form accepts cities and states, as well as zip codes:

But the really nice bit is what happens once the quote is generated. It would be easy for a site to demand your email before providing the quote, but U-Pack is nicer than that. Instead, you get the quote right away, with this display:

Simple, understandable, includes options to price people at pick-up and drop-off, and then there’s step 3: Save This Quote. That’s a really nice phrase. It’s simple, it’s non-threatening, and it’s even accurate. If you want to save the quote, obviously the easiest way to do that is to email it to yourself. And you can’t do that without providing your email address, right? I’ve seen many sites that try to justify this with additional language: “We need your email address to send this to you,” or “Please provide a valid email address to deliver this to.” None of them have been as simple and unapologetic as this.

It’s awesome, and I gave them my email address.